Become a human race 1-2 October. Reebok will hold a fitness festival in Kolomenskoye. Expenses associated with organizing the Reebok race. Become a human”, are compensated from the entry fees of participants and sponsorship, and include

On May 26 and 27, the tenth fitness festival “Reebok. Become human." The long-awaited event will open new season active weekend for all fans healthy image life.

Participants will enjoy a team race with challenges, which began the story of “Become Human” in 2015, many master classes and lectures from fitness industry professionals, a two-day yoga marathon, dance workshops with the best choreographers and much more.

New programs will be presented as part of the festival for the first time in Russia Les Mills Barre and Les Mills Tone. Barre is a modern analogue of classic ballet training, and Tone is suitable for those who want to get the optimal combination of strength and cardio exercises.

The race itself will receive a long-awaited additional level of difficulty for the most prepared - “Elite”. It involves an increased track length and a greater number of tests. The number of places in it is limited and is designed for only 50 teams. The remaining participants will be able to complete the “Standard” category track 1.

If you are not planning to participate in the race, but want to spend an unforgettable active weekend in the city, a variety of activities await you at the central site 2. For those who love Combat and MMA training, Reebok has prepared master classes with famous fighters. This year the best teachers from India, Canada and Russia will come to the festival especially for yoga adherents. Reebok didn't forget about the women's zone. Thus, the festival will include training in dancing, women's boxing, stretching, as well as a beauty corner.

In addition, the organizers have prepared a special gift for all guests of the festival - Saturday evening will end with a grand concert with the participation of talented hip-hop artists.

You can register for the festival on the website stanchelovekom.rf.

About Reebok challenge races. Become human"

Races with challenges “Reebok. Become a Human” is a competition for teams of 6 people (recommended combination of 3 men and 3 women, 4+2 is also acceptable). The distance ranges from 5 to 7 km and includes 9-10 tests, most of which are designed for group performance. The test scheme changes each time, specific tasks become known only on the day of the competition. The technique of performing exercises during the tests is monitored by judges, and the time taken to complete the course is recorded by a telemetry system. Persons over 18 years of age can participate in the races.

About the Reebok concept. Become human"

"Become Human" is Reebok's bold challenge to the world to change the way people think about fitness. The brand supports those who are not afraid to step out of their comfort zone and train to the limit in order to realize their maximum potential. This concept is reflected in Reebok's Delta logo, whose three sides symbolize the physical, mental and social transformations that occur through intense training.

About the Reebok brand

Reebok International Ltd. headquartered in Boston, Massachusetts, USA, is a leading global designer, marketer and distributor of apparel, footwear and equipment for sports, fitness and Everyday life. For many years, the company has inspired and supported those who choose an active lifestyle and strive to become the best version of themselves.

Reebok is the exclusive supplier of CrossFit and... World Games Reebok CrossFit Games; exclusive supplier of clothing and equipment for the UFC ( Ultimate Fighting Championship), as well as training clothing manufacturer Les Mills. The Reebok Classic lifestyle line is designed for everyday use and inspired by the brand's rich historical heritage in the sports industry.

1 The cost of participation in the race when registering on the website stanchelovekom.rf from April 2 to April 29 will be 1,500 rubles for each participant in the “Standard” category and 2,500 rubles for each participant in the “Elite” category. When registering from April 30 to May 21: 2000 and 3000 rubles for each participant, respectively. Also, all participants in the Elite level race will need medical certificate, confirming admission to participate in running events at a distance of at least 10 km (for details, see the regulations on the race published on the website www.stanchlechelove.rf). Race participants are also allowed into all areas of the Festival.

2 The cost of a ticket for admission to the festival when registering from April 30 to May 23 will be 700 (1 day) and 1000 (2 days).

1. What is “Become Human”?

This powerful Reebok project, which brings together a variety of people to participate. It can be professional athletes, amateurs and complete beginners. The main goal of the project is to “Become a Human”, that is, not just to run 5 or some other kilometers at speed, but to learn to work in a team, help each other, test yourself and set ambitious goals. The festival takes place in several cities of Russia, and in the fall a grand finale is held in Moscow for the best of the best.

2. Is this paid?

3. How to participate?

Assemble a team of 6 people (ideally, if there are equal numbers of men and women, but a 4/2 ratio is allowed, otherwise it will be objectively difficult). Register on the site, go to the start line and perform feats. More specifically, this is a 5-7 kilometer section of the route, during which the team faces 6-10 different tests. Go through them, and you already become a person.

4. What kind of tests?

The route and checkpoints are kept secret until the start of the competition. In general terms, these will be tests based on exercises from CrossFit, regular gym classes and maybe a little military training.

5. Are there more specific descriptions?

Officially, no. But in St. Petersburg they opened it specially for the festival free training season in city parks. At these meetings, instructors will talk about the basic CrossFit exercises, strength training and yoga. And some of these exercises will be very similar to competitive ones. They promise that information and experience will help you go through the “Become Human” distance without any problems.

6. What if not everyone passes?

According to the rules of the race, if someone from the team cannot complete the task, then the check point is considered failed (and these are penalty points at the finish line). And yet, no one can leave the race, the whole team is removed. This is one of the main principles of the race - to always remain human and help a friend.

7. How to register?

On website. Each participant registers independently, and then the team captain personal account

8. Do I need to come to the start already prepared?

In fact, before the race, all teams are invited to a general warm-up accompanied by lively music. But if the event starts at 10 am, and your team runs only at 17.00, then you need to arrive at the competition site at least half an hour before the start. This is to go through the final registration procedure and instructions; without it, you simply won’t be allowed on the track.

9. Where will you have to run, on asphalt?

The “Become a Human” race on July 28 in St. Petersburg will take place near Sosnovka Park (Olginsky Pond). We assume that almost the entire route is semi-forest paths with rare sections of asphalt. If the technical details of the race are very important, look for videos and photos from previous starts, because this is already the third one for St. Petersburg!

10. What does the team get at the finish line?

Honor, respect and signature Reeebok medals. Three best teams(who passed all the tests and spent a minimum of time on the race) will receive free participation at the season finale, in the fall, in Moscow.

11. I don’t want/can’t participate, why should I go there then?

For fans, guests of the event and those who are not yet ready to “Become Human” there will be a lot of interesting and FREE things at the festival site. For example, master classes from professional instructors in various areas of fitness, a yoga marathon from yoga adherents, as well as interactive acquaintance with new Les Mills programs. You don’t need to register for this, just come to Sosnovka Park (Olginsky Pond) on July 28. Full schedule classes are on the project website.

Still have questions? Ask them here and here.

Race, fitness convention, lectures and master classes for everyone

On May 27 and 28 in Moscow, on the territory of the Kolomenskoye Museum-Reserve, the spring fitness festival “Reebok. Become human."

A project that over the past few years has covered the largest cities of the country and united fans active image life, goes to new level and it gets even bigger. This year, “Become Human” will be held in the format of a festival, which will include a fitness convention with training in the most popular areas from the best instructors of the Russian National Les Mills Team, a lecture on current topics from the world of fitness and a healthy lifestyle, a two-day yoga marathon , as well as a huge number of free master classes and workshops.

The “Become Human” race will remain a central part of the event. Participants team competition absolutely waiting new route length of more than 5 km and a series of tests, which will once again test not only endurance, strength and agility, but also coherence of work.

Participation in all activities of the fitness festival is possible with pre-registration on the website reebok.ru/bemorehuman. A more detailed schedule will be available soon on the website and on the official pages in in social networks In contact with And Facebook.

About races with tests "Reebok. Become human"

Reebok challenge races. Become a Human” is a competition for teams of 6 people (recommended combination of 3 men and 3 women, 4+2 is also acceptable). The distance ranges from 5 to 7 km and includes 9-10 tests, most of which are designed for group performance. The test scheme changes each time, specific tasks become known only on the day of the competition. The technique of performing exercises during the tests is monitored by judges, and the time taken to complete the course is recorded by a telemetry system. Persons over 18 years of age can participate in the races.

About the concept "Reebok. Become human"

"Become Human" is Reebok's bold challenge to the world to change the way people think about fitness. The brand supports those who are not afraid to step out of their comfort zone and train to the limit in order to realize their maximum potential. This concept is reflected in the Reebok logo - the "Delta" sign, the three sides of which symbolize the physical, intellectual and social transformations that occur through intense training.

Some interesting facts about the race:

One race consumes from 500 to 700 kcal, which is a quarter of the daily calorie intake.
The average age of a race participant is 25 years.
Men take part in “Become Human” more often than women: only a third of the teams consist of an equal number of women and men (3+3); in 70% of teams, four places are occupied by men, two by women.

To get more detailed information visit the official Reebok website http://www.reebok.ru, follow the news on our social networks.

Participants in the “Become Human” race will not only have to overcome a given distance, but they will have to cope with ten serious challenges while working as a team. Reebok held its first “Become Human” race in February of this year. Then members of the teams, each of which had six people, had to run three kilometers, completing tasks for strength, agility and endurance along the way. Dressed in warm sports uniforms, the race participants climbed over walls, overturned huge tires, carried logs, and squatted in single file. The second race took place in the summer, but so that the task did not seem too easy, the distance was increased to five kilometers.

The next - third - race “Become a Human” will be held on the territory of the Badaevsky plant (each time the organizers choose a new location) on October 3 and 4. As always, participants cannot find out in advance what kind of obstacles they will encounter along the way - they will only become aware of this on the day of the test. You can register for the race on the website stanchelovekom3.rf until September 28. It is best to assemble a team of six people in advance, selecting your most reliable and hardy friends. If there is no team, but you really want to test your strength, you can also register - in this case, you need to wait until the captain of a team starts looking for the missing players. Participation in the race is free. For those who are still hesitant to participate in a difficult test themselves, but want to see how others do it, the organizers have also come up with an activity: throughout the event, coaches will conduct a variety of sports master classes for spectators.

Participants of previous “Become Human” races about their experiences

editor-in-chief of the Harper'sBazaar website

At the end of May, one of my friends began to assemble a team for “Become Human” and called me because he knew that I had a good physical training(seven years of choreography classes as a child, and now jogging three to four times a week) and I love non-standard activities. I just wanted to test it new uniform Reebok: put on tights, a T-shirt, sneakers - and off you go. I remember very well how I had to jump a distance of about three hundred meters with my ankles tied, lift the weight a hundred times (we, of course, conceded this to the male part of the team) and do pull-ups on the horizontal bar a hundred times. The most difficult thing is the last three hundred meters, when your strength is already running out. We were lucky to have a professional on our team - a WorldClass coach - who motivates, makes us run and doesn’t cut himself any slack.”

Producer Buro 24/7

“I’ve been playing tennis since I was five, now I sometimes run in my neighborhood and go stretching. At the time of the summer race, I was far from in the best physical preparation, since, spending most of my time at work, I did not have time to train well. Our team consisted of representatives of different media - from “Snob” to Harper’sBazaar. We were not the most athletic, so we were given a WorldClass coach on the team, without him we definitely would not have reached the finish line. For us, all the obstacles were a surprise. The most difficult thing was lifting the weight; I almost fell backwards with it. Pull-ups were surprisingly the easiest, as the boys were allowed to hold the girls and help them. This is really much more fun than running alone, although, on the other hand, there is more responsibility, since here you are running not only for yourself, but also for the whole team and cannot let them down. Now we are just discussing the next race, I will gladly take part in it.”

musician and blogger

“Our team did not have any special sports training. My friends and I just saw that there would be such a race in the summer, we thought it was interesting. To be honest, we thought it would be much easier, but then we saw the photo report of the previous race, we were terribly scared, but in the end we decided that the main thing was not victory, but participation. The most difficult were the pull-ups; the whole team agreed that the pull-ups at the end of the race were a test for the bravest. What we liked most were the team tasks - for example, when we all had to pull something together. According to the results, we were among the last, but this is not the main thing. We are going to participate in the next races with the same composition. I would recommend “Become a Human” to those who are just starting to exercise regularly (since this is a serious motivation to become better), and to those who have already gotten involved and now want to test themselves. We realized that our physical fitness was not up to the required level, and we began to play sports more often.”

In 2016, the Reebok race expands its geography and reaches a new level.

Working on oneself and the desire to become better changes not only people - in 2016 the race with Reebok tests“Become Human” is reaching a new level, expanding its scope and geography. In the new season, not only residents of Moscow, but also the six largest cities of Russia will be able to test their strength. Already this summer, teams from St. Petersburg, Yekaterinburg, Krasnoyarsk, Nizhny Novgorod, Rostov-on-Don and Kazan will challenge themselves and compete with others for the title of the strongest. To prepare for the races in these cities, Reebok will open training grounds in parks where everyone can exercise for free under the guidance of professional instructors.

Three big races will take place in Moscow this year. In addition, from April to November a series of competitions “Become Human” will be organized. Start”, which will be held every 2 weeks at the central training base (Reebok will open it in the spring in one of the capital’s parks). Also, all fitness fans will be able to continue training at Reebok sites, which have everything they need for CrossFit, running and mixed martial arts.

Due to the fact that Reebok is expanding the geography of races, improving the training program, and also opening new equipped training grounds in the capital and regions, participation in the Moscow “Become a Human” races becomes paid. All funds received will be used to develop the project so that in the near future it will cover more cities, and tens of thousands of people in different parts of Russia will be able to become the best version of themselves in physical, social and intellectual aspects. It is worth noting that “Become Human” is already the largest competition of its kind: last year alone, more than 2,400 teams took part in the races, and the events themselves were attended by about 30,000 guests.

*Detailed information about the place and time of the event can be found on the website www.stanchelovekom.rf.

About Reebok challenge races. Become human"